Kiehl's Unveils Updated New York Flagship Store

Monday September 19, 2022

Can you believe that Kiehl's turned 171 years old this year? Known for its old-world apothecary beginnings, scientifically advanced skincare formulas, and expert service offerings, Kiehl's is paying tribute to the neighborhood that's housed its flagship store for over 170 years. In an effort to take a meaningful step towards highlighting the brand's heritage values, Kiehl's recently hosted a high-off event that infused local East Village icons with the New York City mentality that Kiehl's has embraced for over a century.

In addition to the grand reopening, a new campaign called "We Skincare About You Since 1981" will launch this month to celebrate and reinvigorate Kiehl's historic generosity, personalized customer service, and commitment to philanthropy, all of which have long been pillars of the brand's identity.

Promising to put the "care" back into skincare, Kiehl's is renowned for their individualized attention and service to its loyal consumers. With 4,700 global Skin Pros across 67 countries, Kiehl's experts serve as the true faces of the brand who offer in-person, thoughtful skincare consultations.

"From our humble beginnings as an apothecary, we at Kiehl's have long been commited to a unique business philosophy that is centered around enhancing our communities all over the world. Whether that's through our products, the exceptional service we provide in our stores, our longstanding pledge to giving back, or ongoing sustainability efforts, our Kiehl's communities are and always will be our biggest motivation," said Leonardo Chavez, Kiehl's Global Brand President, via a press release. "Our new brand campaign is a celebration of that; it showcases our history of skincare expertise through the true faces of the brand — our Kiehl's Skin Pros. The campaign is an ode to the brand's heritage, where we are today, and where we're going."

The revamped store will bring to life a full-circle look at Kiehl's origins and growth, including iconic skincare favorites, skincare experts for consultations, and innovative technologies in-store that consumers can experience, from assessment tools to analyze skin health to a DermaReader Diagnostic Assessment tool that combines deep-skin photo-analysis with Kiehl's scientific insight and personalized expert education to formulate a skincare routine based on your unique concerns for healthy, younger-looking skin.

Kiehl's is also proud to introduce esthetician-led facials at its flagship store, a pilot program where Kiehl's Skin Pro Estheticians will use advanced technologies partnered with high concentrations of unique, efficacious formulas. Each facial will begin with a thorough skin analysis using the latest diagnostic technology, followed by a curated treatment for a personalized experience and product regimen.
"As we look back on our 171 years of heritage and service to our communities, we're pleased to take this moment to look ahead to our future with our beautiful new historical Flagship in the East Village and our meaningful new 'We Skincare About You' campaign that highlights the incredible personalized service our Kiehl's Skincare Pros offer our customers," said General Manager, Ramzy Burns.