January 8, 2010
PETA Uses Michelle Obama in Anti-Fur Ad
Jason Salzenstein READ TIME: 1 MIN.
The fur is flying over a new ad campaign by an animal rights group the White House says is using first lady Michelle Obama's image without her permission.
The president of People for the Ethical Treatment of Animals, Ingrid Newkirk, said her organization wouldn't have sought Mrs. Obama's consent for the anti-fur ad because it knows that she can't make such an endorsement.
PETA included the first lady in its Washington ad campaign based on White House confirmation that she does not wear fur.
Mrs. Obama appears in the ad with celebrities Oprah Winfrey, Carrie Underwood and Tyra Banks - three others who have shunned fur. The ads are appearing in Washington's Metro stations, magazines and PETA's Web site.
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Jason Salzenstein is a writer and editor; design, image, and marketing consultant; and professional shopper. His work has appeared in numerous national and international publications and he has clients around the world. For more information :: www.JasonSalzenstein.com
