January 1, 2011
Final Holiday Shopping Figures Best Since 2007
Robert Doyle READ TIME: 2 MIN.
ATLANTA (AP) - The blizzard that swept through the Northeast on Sunday and Monday delayed $1 billion in retail spending, according to research firm ShopperTrak, but won't derail a holiday shopping season expected to be the best since 2007.
The effect won't be as bad as last year's pre-Christmas snowstorm that similarly paralyzed parts of the East Coast. That cost retailers an estimated $2 billion, according to weather research firm Planalytics.
About $10 billion in retail sales usually occurs Dec. 26-27, ShopperTrak says. Bad weather likely delayed about 10 percent of that.
The storm's effects weren't enough to change ShopperTrak's estimate for a 4 percent gain over last year in revenue for the Nov. 1-Dec. 31 holiday season. Retailers will still see much of the spending when shoppers return to stores as streets are cleared and transportation restored.
This year's storm cost retailers 11.2 percent of their foot traffic Sunday and 13.9 percent Monday, ShopperTrak estimates.
The fact that the day after Christmas fell on a Sunday this year might have hurt sales a bit even where it didn't snow, ShopperTrak founder Bill Martin said, because of local laws that limit or ban Sunday hours in some places.
Dec. 26 will rank 10th-busiest day of the holiday shopping season, the firm estimates. Last year, it was second-busiest behind Black Friday.
Black Friday was again the busiest shopping day this year, with $10.69 billion in sales. Coming in second was Dec. 23, as last-minute shoppers picked up $7.86 billion in gifts and other items and gave retailers a strong finish.
Strong sales the week ending Dec. 31, which accounts for about 15 percent of total holiday spending, could make this year the best holiday season ever.
Earlier this week, MasterCard Advisors SpendingPulse, another research firm, said consumer spending excluding autos rose 5.5 percent to $584.3 billion from Nov. 5 through Dec. 24, compared with the same period a year ago. SpendingPulse tracks all forms of spending, including cash.
The total beat the 2007 record of $566.3 billion for the period, though adjusted for inflation, it is slightly below the record.
Long-term New Yorkers, Mark and Robert have also lived in San Francisco, Boston, Provincetown, D.C., Miami Beach and the south of France. The recipient of fellowships at MacDowell, Yaddo, and Blue Mountain Center, Mark is a PhD in American history and literature, as well as the author of the novels Wolfchild and My Hawaiian Penthouse. Robert is the producer of the documentary We Are All Children of God. Their work has appeared in numerous publications, as well as at : www.mrny.com.
