January 19, 2011
Starbucks expanding rollout of 31-ounce drink size
Kilian Melloy READ TIME: 1 MIN.
The bigger-is-better concept seems to be striking a chord among some Starbucks customers.
Starbucks will begin a phased-in nationwide rollout Tuesday of its Trenta cup size that can be filled with just shy of a quart's worth of iced beverages such as coffee, tea and lemonade.
Starbucks Corp. says Trenta, which means 30 in Italian, will be 31 ounces and cost about 50 cents more than the 20-ounce Venti size.
The new cups will be introduced Tuesday in 14 states: Virginia, North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi, Louisiana, Texas, Oklahoma, New Mexico, Hawaii, Nevada and Arizona.
California residents will be able to buy them beginning Feb. 1 and the nationwide rollout should be complete by May 3.
The expansion comes after the cafe chain tested the 31-ounce cup in several markets last year, including Phoenix, Tampa, Fla., and Atlanta.
Kilian Melloy serves as EDGE Media Network's Associate Arts Editor and Staff Contributor. His professional memberships include the National Lesbian & Gay Journalists Association, the Boston Online Film Critics Association, The Gay and Lesbian Entertainment Critics Association, and the Boston Theater Critics Association's Elliot Norton Awards Committee.
