April 5, 2011
South Beach Comes to Vegas at the Tropicana
Robert Doyle READ TIME: 5 MIN.
Las Vegas, NV - Seeking to capture the cultural panache and sensual pulse of Miami's famed South Beach neighborhood - and to surprise regular Las Vegas casino and hotel visitors with a new fresh experience - the first phase of an ambitious $180 million transformation is well underway at Tropicana Las Vegas Hotel Resort and Casino, scheduled for completion this May.�
With several changes and amenities complete and other elements evolving on a daily basis, the comprehensive transformation includes a redesigned fa�ade, all-new hotel rooms and luxurious Las Vegas suites for reservation, new restaurants and retail, a new spa and upgraded fitness center, and the upcoming launch of the world's largest Nikki Beach, the internationally renowned beach club and nightclub brand.�
Along with these come the Trop Plus Players Club, new live and mobile racing/sports wagering technology, and exciting new entertainment including the Las Vegas Mob Experience.
"We are in the midst of changing everything.� We are turning great spaces into engaging environments and attractions that visitors come to expect from a Las Vegas experience.� This transformation will revitalize our brand while bringing the best of South Beach to the heart of Las Vegas," stated Tom McCartney, president & COO of Tropicana Las Vegas Hotel Resort & Casino.
Best in Class for Las Vegas Hotel Rooms & Suites
The all-new, best in class rooms and suites are complete, infused with warm tones that evoke the casual elegance of a breezy beach getaway, with bright natural light and organic materials.� Every detail for these new amenities was taken into consideration throughout the design.�
Each deluxe hotel room is appointed with custom-designed furnishings, plantation shutters, a sleek chaise, ultra-plush Euro Top Serta Perfect Sleeper mattress and original artwork from acclaimed Latin artists.� Each room also includes an iHome clock radio with a universal docking station, wireless internet, and a 42" high-definition television for the ultimate in in-room entertainment.
Tropicana Las Vegas Restaurants & Retail
Already open is the new Caf� Nikki, part of the forthcoming Nikki Beach, which is set in a lush garden overlooking waterfalls with a sprawling outdoor deck.� A European-style caf�, it offers 24/7 dining in the trademark Nikki Beach atmosphere, with a menu offering an exquisite blend of American cuisine and flavors inspired by international dishes.�
Caf� Nikki features the Amazing Buffet for breakfast, lunch and dinner, as well as the famous Sunday Amazing Brunch.� Caf� Nikki Happy Hour at the Tropicana Hotel & Resort offers an ambiance that's unique to the Las Vegas Strip, with open patio seating, live music/DJ, $5 specialty drinks, specialty ceviche and sushi bar every Monday-Friday from 4-7 p.m.
Biscayne Steak, Sea & Wine, which opened last August, offers sizzling prime cuts and Safe Harbor-certified fresh seafood in a South Beach-infused atmosphere of casual elegance.� Complementing the menu is a 200-bottle wine list that features wines from around the world, including rare vintages, and specialty drinks with a twist of Latin flavor, as well as Tropicana Las Vegas' signature Leblon classic caipirinhas and Ambhar key lime margaritas.� Biscayne offers regular specials, currently a Four-Course Tasting Menu & Wine Pairing for $39.99 per person with your Trop Plus Players Club Membership.
Coming soon is South Beach Marketplace, which will provide an array of casual food and drink shops, including Starbucks and Pellegrino Pizza, as well as Asian noodles and self-serve frozen yogurt/gelato.� These and other shops in development will all be open late (Starbucks will be 24 hours), with common seating that can accommodate up to 90 people.� South Beach Marketplace will be located right off the casino floor, adjacent to the entrance to the Tropicana hotel pool and Caf� Nikki.
Tropicana Las Vegas Spa & Fitness Center
While significantly upgrading its fitness center, Tropicana is developing a new spa, located by the conference center with huge windows that overlook the beautiful pool area.� Set to opens this summer, the spacious spa (appx. 9500 sq. ft.) features a beauty salon, retail, relaxation lounge, spacious locker rooms, steam shower and treatment rooms.
Entertainment in Las Vegas
Along with Brad Garrett's Comedy Club, which showcases stand-up comedians seven nights a week, along with appearances by the former "Everybody Loves Raymond" co-star himself, a brand-new piece of interactive entertainment opening in March: The Las Vegas Mob Experience.�
Anchored by the largest collection of authentic memorabilia, photos and videos of organized crime ever assembled, The Las Vegas Mob Experience uses the latest in technology to immerse guests in a presentation of the rise and fall of organized crime.� Through first-person accountings, offered by apparitions of famed gangsters themselves, visitors are able to experience the world of organized crime and learn about the role its major players had on the building of Las Vegas, and their ultimate eradication from the casino world.
Website / Breeze Program
In line with its total transformation, Tropicana Las Vegas Hotel Resort & Casino recently launched a new website, www.troplv.com
Stay up-to-date on the latest Tropicana Las Vegas happenings on Facebook (http://facebook.com/troplv) or on Twitter (http://twitter.com/troplv).
Tropicana Las Vegas is redefining the expectations of today's global travelers with a major transformation scheduled for completion in the spring of 2011. The South Beach-inspired changes to the Las Vegas hotel resort & casino include a fresh redesign of every hotel room and suite, the casino, the conference center and exhibition hall, the transformation of the legendary four-acre pool area into Nikki Beach Club and Club Nikki, several new restaurants, bars, a new poker room, a new race and sports book, and a new spa and fitness center.
The look and feel of the new Tropicana Las Vegas is vibrant and exciting, filled with the sultry rhythm of a hot Havana night. Tropicana Las Vegas is not affiliated with any other property or brand.
For additional information on event reservations, hotel resort amenities, or available accommodations call 702-739-2222 or visit www.troplv.com
In 1998, Nikki Beach introduced the world to the ultimate beach club concept bringing together Las Vegas music, entertainment, fashion, dining and art. Over a decade later, Nikki Beach continues to make its mark in the world's hottest addresses and trendsetting locales, recently claiming the #1 spot in Travel Channel's World's Sexiest Beach Bars.
The Nikki Beach concept has transcended its international venues and grown into a global lifestyle company: a clothing line, Endless Summers by Nikki Beach-which was launched at the 2009 Cannes Film Festival; Marketing and Public Relations Divisions; Global Sponsorships and Special Events; Nikki Beach Music Label; VIP membership card and concierge program; Nikki Style Magazine online; and a Hotel and Resorts Division with 3 new locations to open in 2011.
The Nikki Beach lifestyle can now be experienced in ten different countries and thirteen cities: Miami Beach, Florida, USA; St. Tropez, France; Cannes Film Festival, France; St. Barths, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; USA; Marrakech, Morocco; Koh Samui, Thailand; Panama City, Panama; Toronto Film Festival, Canada; and Cabarete, Dominican Republic. For more information on Nikki Beach, please visit www.nikkibeach.com
For more information on Nikki Beach Las Vegas, please visit www.nikkibeachlasvegas.com
Long-term New Yorkers, Mark and Robert have also lived in San Francisco, Boston, Provincetown, D.C., Miami Beach and the south of France. The recipient of fellowships at MacDowell, Yaddo, and Blue Mountain Center, Mark is a PhD in American history and literature, as well as the author of the novels Wolfchild and My Hawaiian Penthouse. Robert is the producer of the documentary We Are All Children of God. Their work has appeared in numerous publications, as well as at : www.mrny.com.
