June 27, 2011
259-Year-Old Brand Re-Launches Grooming Collection
Robert Doyle READ TIME: 2 MIN.
New York, NY - Caswell-Massey has relaunched 1752, their signature collection of men's grooming products. Named after the year the company was founded, 1752 is now all-natural and features products designed to revitalize and refresh sensitive skin in addition to enhancing the experience of daily shaving.
The 1752 Total Grooming Collection includes shave cream, shave soap, pre-shave oil, aftershave balm, face wash and bath soap. Each is available in three distinctive fragrances-Almond, Sandalwood and the new scent of Eucalyptus.
The 1752 Total Grooming Collection pays homage to traditional techniques of shaving that have been passed on for generations. While staying true to its rich history, Caswell-Massey has created new products to refine the experience of the classic shave.
Highlights include the Original Shave Cream ($14 for 3.5 oz tube and $20 for 8 oz. jar), which is rich and creamy and can be applied with or without a shave brush. The Shave Soap in a Wooden Bowl of monkey pod wood ($22) is made with an organic vegetable base and delivers a lush and creamy lather. By incorporating all natural ingredients including eucalyptus oil, coconut oil, glycerin, chamomile and thyme, the new Eucalyptus formula was crafted to create a calming, cooling effect.
Masculine in its aroma(s), 1752 also boasts a Bath Soap ($9), Exfoliating Face Wash with Tea Tree Oil ($18), Essential Pre-Shave Oil ($16), Calming After Shave Balm ($16), and a VIC Washcloth ($12). The 1752 Total Grooming Collection's black packaging is both recyclable and luxurious with sleek shapes and crisp designs and colors.
Founded in 1752 in Newport, Rhode Island, Caswell-Massey is the original purveyor of the finest personal care products and accessories. The company uses only the highest quality natural ingredients in a wide array of soaps, gels, lotions, creams, and fragrances---all made in the USA. The company's brands also include Dr. Hunter's Original Remedies and Lucky Tiger.
Caswell-Massey boutique locations include Limelight Marketplace in New York City; Gracious Home, NYC; New Beauty at Fred Segal, Los Angeles; and London's Bathecary, Charlottesville, VA.
For more information about Caswell-Massey, visit http://www.caswellmassey.com/
Long-term New Yorkers, Mark and Robert have also lived in San Francisco, Boston, Provincetown, D.C., Miami Beach and the south of France. The recipient of fellowships at MacDowell, Yaddo, and Blue Mountain Center, Mark is a PhD in American history and literature, as well as the author of the novels Wolfchild and My Hawaiian Penthouse. Robert is the producer of the documentary We Are All Children of God. Their work has appeared in numerous publications, as well as at : www.mrny.com.
