Light and Breezy Summer Fashion

Summer fashion should be light and breezy. And the lighter the better, given the recent weather.

Some people feel best when wearing less. For some people, less is more.

In which case, if you're going to lounge around all night and day in your t-shirt and undies, you might as well look good.

Finish your workout, crunch your abs, do your stretches, practice your asanas - and then grab some new t-shirts and underwear.

Here are several favorites for keeping you cool (and looking hot) during the dog days of August.

_____________________________________________________________________________

FU e=fu8

What CK was to the Eighties, and what 2(x)ist was to the Nineties, FU e=fu8 Underwear will be for the next new wave of underwear for men.
�
FU e=fu8 was officially launched in June 2011, with the word FU as the actual first name of the Asian designer and e=fu8�is the designer's own exclusive,�trademarked formula for the pleasure principle.�"Life is short; Maximize your pleasure principle."

Owner/designer FU wanted to make undergarments that are well made, fun, stylish and luxurious for the fashion conscious, with an emphasis on clean lines and less is more minimalism.

FU believes that even basic undergear can be luxurious, since it is the foundation to getting dressed.

Underwear is the first item you put on - and the last item you take off.�

The current collection is pure white with royal blue lettering for a nautical, streamlined look and feel. The material is super high quality.

The various style briefs and boxer briefs are all made in Manhattan's Garment District - and the designer's�label proudly says Made in NYC.

The brand is already selling on the company's website and is currently in talks with Bergdorf Goodman, Saks, Barneys, Neiman Marcus, Nordstrom, Bloomingdales, and Macy's.

Currently FU e=fu8 is making boxers, and flyless boxer briefs. More cuts/styles/colors will follow in the near future.

LINK: FU e=fu8

____________________________________________________________________________

RibbedTee

RibbedTee has created a collection of undershirts that men want to wear - and that other men want to see them wearing.

The RibbedTee undershirt design provides a perfect fit without bunching. RibbedTee's variety of undershirts are a must-have for all men. With a unique design, undershirts stay tucked in and always have flat collars.

RibbedTee's product lines include:
*Classic Fit
*MicroModal/Pima Cotton Undershirts
*MicroModal/Pima Cotton Tank Tops
*Retro Fit

RibbedTee key features:
*Keep shape wash after wash ensuring a perfect fit every time
*Longer design keeps undershirts tucked in
*Collars lay flat in place without sagging
*Streamlined fit leaves no bunching around waistline or arms
*Made in the USA

Available in multiple colors and a variety of styles, RibbedTee undershirts fit perfectly every time. RibbedTee prides itself on creating an undershirt that men want to wear.

LINK: RibbedTee

____________________________________________________________________________

Love Gone Apparel

Love Gone Apparel, www.lovegoneapparel.com , is a line of music-inspired clothing for men and women founded by an 11-year-old Florida girl.

The name Love Gone was inspired after her parents divorced when she was ten: their Love Gone for one another.

Since launching in November of 2010, the line has been seen on Natasha Alam from True Blood, the lead singer of the Sick Puppies, band members from Panic at the Disco as well as other bands including Dorydrive, VK Lynne, Scott Lindsey and Burden My Surrender.

LINK: Love Gone apparel

____________________________________________________________________________