Third Annual Sedona Pride on the Rocks Festival at Hilton Sedona Resort & Spa

SEDONA, Ariz. - Located in one of the most beautiful destinations in the country, Hilton Sedona Resort and Spa is set to host the third annual Sedona Pride on the Rocks Festival, September 16 through 17. The resort has teamed up with Sedona Gay Pride to bring what is sure to be the most talked about Pride celebration of the year. Guests of the resort can be in the heart of all the action for special Pride rates starting at $139 on Friday and $179 on Saturday night.

The festivities begin on Friday, September 16 with the Pre-Pride Party, hosted by Juniper Bar and Grille at the nearby Sedona Golf Resort and will feature a live DJ, complimentary snacks, fantastic views and cash bar.

On Saturday, September 17, Pride on the Rocks Festival officially kicks off at noon at the Hilton Sedona Resort & Spa. Activities will include a main stage with local and regional entertainers, a live drag show emceed by the fabulous Afeelya Bunz, numerous vendors and exhibitors, community outreach services, fantastic food and drinks and other events - all going until 6:00 p.m.

One of the main events of the weekend, the Private Pride Pool Party at Hilton Sedona's luxurious 25-meter spa pool is sure to draw a beautiful crowd. Admission is complimentary for guests with a festival pass. Attendees will be able to treat themselves to a Manicure and Martini moment, take part in the exciting pool games or simply cool off in the giant pool reserved for the Pride Festival community from 4 p.m. to 7 p.m.

As the sun fades behind the world-famous Sedona Red Rocks, Pride guests are invited to join a special Pride Night "Gay-la" at Hilton Sedona's beautiful ballroom and outdoor event space. This unforgettable party will feature a live DJ, drag show, dance floor and cash bar. The "Gay-la" starts at 8 p.m. and lasts until 2 a.m.

Admission for each Pride on the Rocks event is $10 per person. Perfect Pride Packages are also available for those who plan to attend all three events.

Sedona has always been known as a warm and friendly destination, and Hilton Sedona Resort & Spa is no exception. As a TAG Approved� hotel, Hilton Sedona Resort & Spa meets six LGBT-friendly qualifications including treating heterosexual and domestic partners equally in personnel policies and employing staff who reflect the diversity of their community.

Sedona Gay Pride is an all volunteer, IRS 501(c)(3), non-profit organization serving the Sedona and Verde Valley LGBT community. All net profits realized by Sedona Gay Pride will be used for education, outreach and other charitable works. Sedona Gay Pride invites guests to the third annual "Pride on the Rocks" festival and appreciates continued support.

Located along the beautiful Red Rock Scenic Byway, Sedona's gateway to world-famous red rock country and Arizona's first All American Road, Hilton Sedona Resort and Spa, a 219-room property is only 90 minutes north of Phoenix. Guest accommodations feature two-room suites with separate living rooms and private patios or balconies, with breathtaking views of Sedona's majestic red rocks or the Sedona Golf Resort.

In-room amenities include fireplace, flat screen televisions, mini-bar, high-speed Internet access, microwave oven, coffeemaker, and iron/ironing board. Additionally, the resort boasts three heated pools, two restaurants, and has the area's largest conference facilities in Northern Arizona with 20,500 square feet of meeting space. Complete meetings packages are available.

For details of the event, visit www.sedonapride.org .

To book a stay at Hilton Sedona Resort & Spa for Pride on the Rocks, call 1.877.2REDROCK (1.877.273.3762) or visit www.hiltonsedonaresort.com .

For additional information about the festival and to purchase tickets, visit www.sedonapride.org .