August 16, 2011
Gaga to Create Santa's Workshop at Barneys New York
Robert Doyle READ TIME: 1 MIN.
NEW YORK (AP) - Christmas is getting a makeover - Lady Gaga style: The singer and her team are going to reinterpret Santa's workshop and put it on display at Barneys.
She'll get an entire floor and take over the coveted windows starting in mid-November at the retailer's flagship Madison Avenue store, Mark Lee, Barneys CEO, announced Monday. There will also be a collection of Gaga's Workshop gift items that will raise money for a charity of her choice.
Campaign visuals, including a cartoon rendering of Gaga with long blue hair and a sparkly red jumpsuit, will be used to decorate shopping bags and other packaging, and will be featured on the company's website.
Barneys' typically nontraditional windows are a popular stop for holiday shoppers.
Long-term New Yorkers, Mark and Robert have also lived in San Francisco, Boston, Provincetown, D.C., Miami Beach and the south of France. The recipient of fellowships at MacDowell, Yaddo, and Blue Mountain Center, Mark is a PhD in American history and literature, as well as the author of the novels Wolfchild and My Hawaiian Penthouse. Robert is the producer of the documentary We Are All Children of God. Their work has appeared in numerous publications, as well as at : www.mrny.com.
