August 16, 2011
Temptation in a Glass: Chocolate Razberi, Stoli's Latest Flavorful Vodka
Robert Doyle READ TIME: 3 MIN.
New York, NY - Chocolate. The very word conjures images of rich, almost illicit indulgence, but add the zing of fresh raspberry and the seduction of the palate is complete. Enter Chocolat Razberi by Stoli. Beginning this fall, the pioneer of flavored vodka will tempt the world with its thirteenth flavor and newest addition to its unparalleled flavor portfolio.
On the nose, Chocolat Razberi offers the flavors of rich, deep chocolate enlivened by an intense, yet delicate hint of fresh raspberry. On the palate, Chocolat Razberi delivers lush milk chocolate accented by warm vanilla-cocoa notes; a sensual, velvety texture with a clean finish enhanced by the true essence of ripe red berries.
The result is an elegantly aromatic vodka, produced according to Stoli's state of the art process, with layered depth and sophistication perfect for sipping or as the main attraction in inventive cocktails such as the Stoli Chocolat Raz Pomegranate Twist (see recipe below).
"Consumers' palates are more complex than ever and they're looking for exciting flavor combinations that transcend the everyday. With the introduction of Chocolat Razberi, our first vodka to combine two delicious flavors, Stoli is very happy to deliver an exciting and, in this case, decadent taste experience," said Jill Palais, Senior Brand Manager - Stolichnaya, William Grant & Sons.
A special addition to the Stoli portfolio, Chocolat Razberi is offered in a tempting new package: a sleek frosted bottle with chocolate wrapped around the iconic Stoli logo and dripping down to enrobe a lone fresh raspberry beneath it. The reverse of the bottles features an embossed Stoli logo and a cocktail recipe that highlights just one use for this delicious new vodka.
"Stoli is excited to introduce a chocolate raspberry-flavored product to the vodka category," added Marco Ferrari, Chief Marketing Officer at SPI Group. "The unique frosted bottle packaging, a shift for the brand, is outstanding - sleek and sensual, it is the perfect vessel to showcase the luscious liquid held within. We look forward to supporting this launch and bringing this flavor to our public through dedicated media, events, dynamic sponsorships and sampling opportunities."
Stolichnaya Chocolat Razberi will be introduced in September with nationwide distribution in October 2011 available in 750mL (SRP $23.99), 1L (SRP $31.99), 1.75mL (SRP $41.49) sizes.
In addition to Chocolat Razberi, Stolichnaya's naturally flavored vodka portfolio currently includes Ohranj, Blueberi, Razberi, Vanil, Citros, Cranberi, Peachik, Strasberi, Blakberi, Gala Applik, White Pomegranik and Wild Cherri.
For more information, visit www.stoli.com
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Signature Cocktail: Stoli Chocolat Raz Pomegranate Twist
2 parts Stoli Chocolat Razberi Vodka
1 parts Promegranate Juice
1 Squeeze of Lemon
Shake with ice and strain into martini glass
Garnish with lemon slice
Created by Charlotte Voisey, Portfolio Ambassador, William Grant & Sons
Long-term New Yorkers, Mark and Robert have also lived in San Francisco, Boston, Provincetown, D.C., Miami Beach and the south of France. The recipient of fellowships at MacDowell, Yaddo, and Blue Mountain Center, Mark is a PhD in American history and literature, as well as the author of the novels Wolfchild and My Hawaiian Penthouse. Robert is the producer of the documentary We Are All Children of God. Their work has appeared in numerous publications, as well as at : www.mrny.com.
