Coca Cola Plans $4 Billion Investment in China

Robert Doyle READ TIME: 1 MIN.

BEIJING (AP) - Coca Cola Co. said Thursday it plans to invest $4 billion in China as food brands scramble to expand in its fast-growing consumer market.

The investments will take place over three years beginning in 2012 and raise Coca Cola's total investment in China between 2009 and 2014 to $7 billion, the company said.

Global food brands are investing heavily in China, looking to a relatively healthy economy that expanded by 9.5 percent in the quarter ending in June to drive sales amid global uncertainty.

"China is one of our most important growth markets," said Coca Cola chairman and CEO Muhtar Kent in a statement announcing the plans.

Chinese retail spending in June rose 17.7 percent over a year earlier, according to the government.

In July, Nestle SA announced the purchase of a 60 percent stake in candy maker Hsu Fu Chi for $1.7 billion. Earlier this year, Nestle also bought a controlling stake in Chinese food processor Yinlu Foods Group.

Restaurant chains such as McDonald's Corp. and Yum Brands Inc.'s Pizza Hut and KFC also are expanding.

Kent said Coca Cola's sales volume in China for the first half of 2011 was double that of five years ago.

Coca Cola, based in Atlanta, opened five new facilities in China in 2009-10 and this year has opened one and plans to open a second and break ground for a third, according the company.

___

Coca Cola Co.: www.coca-cola.com


by Robert Doyle

Long-term New Yorkers, Mark and Robert have also lived in San Francisco, Boston, Provincetown, D.C., Miami Beach and the south of France. The recipient of fellowships at MacDowell, Yaddo, and Blue Mountain Center, Mark is a PhD in American history and literature, as well as the author of the novels Wolfchild and My Hawaiian Penthouse. Robert is the producer of the documentary We Are All Children of God. Their work has appeared in numerous publications, as well as at : www.mrny.com.

Read These Next