Hot Guys Pump Their Pecs for Breast Cancer

Want a hot guy who'll take off his shirt and fondle his pectorals for you on your iPhone? You don't need to download a dating app or wallpaper; just check out Rethink Breast Cancer's "Your Man Reminder" app.

The core feature of this sassy addition to your local App Store is a regular reminder for women to give themselves a breast check - but instead of being delivered by a member of the medical establishment, girls get a cozy prod from a hot guy. The theory: that they'll pay more attention to a sexy man than they will their doctor.

The validity of that hypothesis aside, the app is a valuable addition to the existing methodologies for the medical world to head off this deadly disease. Its blend of fun and information includes a visual database of signs and symptoms, instructions for Rethink's "Touch Look Check (TLC)" technique, and reminders for making doctor's appointments. Uncomfortable as the subject of breast cancer may be for women, this app offers a lighthearted tool for staying regular with breast checks.

To advertise the app, Rethink now offers what they clearly hope will be a viral video - featuring uber-hot men showing women how to check their breasts by fondling their own chiseled pectorals. Here's where gay men can help; by snarkily passing the video on to their female friends, they can subtly encourage them to stay safe. As long as they have an iPhone, at least; Android users will need to wait until the app is launched to them on October 17th.

In the interim, however, enjoy the video itself:

On the web: http://rethinkbreastcancer.com