April 15, 2012
Earth Month 2012 : Act Now to Do Good (With Help from Aveda)
Mark Thompson READ TIME: 1 MIN.
NEW YORK, NY - Aveda's April 2012 Earth Month campaign will inspire its network of beauty professionals and consumers in more than 30 countries to raise $4.5 million for the protection of clean water.
For the sixth consecutive year, Aveda will partner with Global Greengrants Fund as its exclusive global Earth Month partner to provide grants for community-based water projects in more than 40 countries.
WALK: Aveda Walk for Water unites Aveda's network and guests in a series of walks around the world during the week of April 22, 2012. The walks cover six kilometers, symbolic of the average distance women in developing countries walk each day to collect water for their families.
DESIGN: your own clean water poster using the You Create, We Donate Facebook app, and Aveda will donate $1 to Global Green�grants Fund. Each poster created offers a chance to win Aveda Earth Month prizes, in�cluding egift cards for use on aveda.com
READ: Daily tips and trivia on the Aveda Earth Month Calendar, where each day you'll discover a new way to take action. Discover how you can make a world of difference for clean water!
SHOP: Light the Way� Earth Month Candle features a stress-relieving aroma formulated organic French lavender. One hundred per�cent of the purchase price ($12) will be do�nated to Global Greengrants Fund. Candle proceeds will total $1.4 million when all can�dles are sold.
Visit www.aveda.com to find a Walk for Water, or an Aveda salon near you, or call 800.328.0849 to speak with an Aveda Guest Service Coordinator.
A long-term New Yorker and a member of New York Travel Writers Association, Mark Thompson has also lived in San Francisco, Boston, Provincetown, D.C., Miami Beach and the south of France. The author of the novels WOLFCHILD and MY HAWAIIAN PENTHOUSE, he has a PhD in American Studies and is the recipient of fellowships at MacDowell, Yaddo, and Blue Mountain Center. His work has appeared in numerous publications.
