June 7, 2012
This Weekend, Have a Close Shave - on Kiehl's
Mark Thompson READ TIME: 2 MIN.
Men are certainly coming around to the benefits of a nourishing skin care regimen. Indeed, at least one third of Kiehl's customers are men. And for many men, their skin care regimen begins with the perfect ?shave.
This week, Kiehl's not only introduces a brand new way to cleanse and shave in one step--Sky Flyin' Foaming Multi-Gel-but also offers an opportunity for customers to try out one of Kiehl's most iconic products.
From Thursday, June 7 through Sunday, June 10, men can bring in any shave cream to their neighborhood Kiehl's free-standing store and receive a shave consultation and complimentary travel size (2.5 oz.) White Eagle Shave Cream in exchange. No purchase necessary, and of course, ladies may also participate!
This unique, rich, non-foaming cream has been one of Kiehl's most iconic products since it was introduced in the '70s. Visit www.kiehls.com to find the Kiehl's free-standing store nearest you.
And for something new-and especially for those who prefer a little foam with their shave--this month marks the debut of a revolutionary new grooming product from Kiehl's Facial Fuel collection: Facial Fuel Sky Flyin' Foaming Multi-Gel, a dual-action formula that's both a superbly foaming gel shave product and an effective cleanser. The versatile formula provides male customers with two options for use and the opportunity to cleanse and shave in one step...in one swipe!
When used for shaving, this formula transforms into a high lather, dense foam that lubricates skin for a smooth shave while working to minimize potential redness, an often unavoidable side effect of shaving. With the help of familiar Facial Fuel ingredients like highly invigorating caffeine, antioxidants vitamin C and vitamin E, skin is energized and protected.
To meet the distinct skin care needs of men, this highly-lathering, dense foam gel cleanser is packed with bamboo, lemon and orange fruit extracts to deeply and gently cleanse skin. Lemon and orange fruit extracts act as natural astringents to help minimize the appearance of pores while removing surface oil and impurities, and bamboo extract adds an additional astringent action on the skin and is known for its soothing, nourishing properties.
Facial Fuel Sky Flyin' Foaming Multi-Gel is $19, available this month at Kiehl's stores and www.Kiehls.com
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A long-term New Yorker and a member of New York Travel Writers Association, Mark Thompson has also lived in San Francisco, Boston, Provincetown, D.C., Miami Beach and the south of France. The author of the novels WOLFCHILD and MY HAWAIIAN PENTHOUSE, he has a PhD in American Studies and is the recipient of fellowships at MacDowell, Yaddo, and Blue Mountain Center. His work has appeared in numerous publications.
