July 6, 2012
Avon Taps Bon Jovi for New Unplugged Fragrances
Mark Thompson READ TIME: 1 MIN.
NEW YORK (AP) - Jon Bon Jovi is going Unplugged in a bottle.
Avon Products Inc. announced Monday that the 50-year-old rock star is the company's newest celebrity fragrance partner. He'll appear in ads for both Unplugged for Her and Unplugged for Him.
The company said the inspiration for both scents is the unique feeling one has listening to a favorite song. The goal is "an emotional connection."
The women's version, which will be available through Avon representatives and online in October, is a floral oriental perfume, and the men's is a woody floral musk fragrance. It will go on sale in November.
Both Avon and Bon Jovi said admiration for each other's involvement in philanthropy largely drew them together as partners.
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A long-term New Yorker and a member of New York Travel Writers Association, Mark Thompson has also lived in San Francisco, Boston, Provincetown, D.C., Miami Beach and the south of France. The author of the novels WOLFCHILD and MY HAWAIIAN PENTHOUSE, he has a PhD in American Studies and is the recipient of fellowships at MacDowell, Yaddo, and Blue Mountain Center. His work has appeared in numerous publications.
