January 7, 2014
LG Jumps Into Wearable Fitness Gadget Market
Matthew Wexler READ TIME: 1 MIN.
Korean electronics maker LG is jumping into the wearable fitness market.
The company is making earbuds that will measure your heart rate from inside your ears. The earbuds connect to a small medallion that syncs to a smartphone via Bluetooth wireless technology.
LG Corp. is also making a wristband that goes further than the Nike FuelBand SE unveiled in November. LG's version sports an organic light-emitting diode display that allows the user to control music, accept incoming calls and be alerted to text messages. Nike Inc.'s FuelBand has a dot matrix display that has more limited readout capabilities related only to fitness.
The wearable gizmos were unveiled at the International CES gadget show in Las Vegas on Monday.
There were no immediate details on price and release dates.
Matthew Wexler is EDGE's Senior Editor, Features & Branded Content. More of his writing can be found at www.wexlerwrites.com. Follow him on Twitter and Instagram at @wexlerwrites.
