Apple CEO Tim Cook Celebrates San Fran Pride

It didn't take Cook too long to get his Pride on!

Days after being inadvertently outed on TV, Apple's CEO Tim Cook surprised the LGBT community Sunday when he attended the San Francisco Pride Parade, celebrating with 5,000 Apple employees who marched under the slogan, "Apple Pride," Gay Star News reports.

Cook, 53, posed for photos with the computer company's workers before the parade and tweeted a photo of Apple's entry in the parade.

"Congrats to 5000 Apple employees/families who attended today's Pride parade. Inclusion inspires innovation. #applepride," he wrote to his 537,000 followers on Sunday.

Cook attended the gay pride event just days after CNBC "Squawk on the Street" co-host Simon Hobbs accidentally outed the businessman.

"You'd think CEOs especially are measured by objective criteria, financial performance," said New York Times columnist James R. Stewart said on the program. "Of course, there are gay CEOs in major companies, and I reached out to many of them. I got an extremely cool reception, not one would allow to be named at all."

That's when Hobbs said, "I think Tim Cook is fairly open about the fact he's gay at the head of Apple, isn't he?"

There was silence and all the show's panelists looked at Stewart, who said "Hmm, no."

"Oh, dear, was that an error?" Hobbs asked. "I thought he was open about it."

After shaking his head at Hobbs' remark, Stewart said, "I don't want to comment about anybody who might or might not be. I'm not going to out anybody."

Cook has never publicly come out, but many have speculated he is gay. Gawker reported that he is "destined to become an icon for gay advancement" while Out magazine listed him on their LGBT Power Lists over the past several years.

In December 2013, however, Cook made a speech on human rights at Auburn University and said: "Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority."

Apple has been a champion of LGBT rights supporting gay marriage and Cook has been vocal about his support for the Employment Non-Discrimination Act, GSN notes.

"I applaud @WhiteHouse decision to ban #LGBT discrimination at fed contractors. House must act on #ENDA. A matter of basic human dignity," he tweeted last month.