NOM Targets Target for Boycott

The National Organization for Marriage, announced this week that they want anti-gay supporters to boycott retail giant Target after the company announced its support for marriage equality.

"Target joins with a number of other companies in signing the brief, including the Starbucks Coffee Company. But it is the spirit behind the brief, and its language, which are most noteworthy," NOM President Brian Brown wrote on the organization's blog. "The brief uses extremely charged language to refer to laws defining marriage as the union of a man and a woman. It calls them 'the states' bans [on same-sex marriage]' and, even more radically, 'marriage discrimination' laws!"

Brown adds: "Target and other companies need to be forced to realize that it is their alignment with the radical cause of redefining marriage that is 'bad for business'-not states' marriage laws that uphold and protect the common-sense idea that kids do best with a mom and a dad!

"So I'm announcing a new boycott today, against Target, for insulting consumers like you and me. The brief they signed in court this week insinuates that people like you and me, who would vote to uphold traditional marriage, as akin to segregationists and racial bigots. Would you want to shop at a place that viewed you in that way?"

In 2012 NOM launched a boycott against Starbucks, after the coffee company announced its support for a bill in Washington state that would legalize gay marriage in the state. Unsurprisingly, the "Dump Starbucks" campaign failed as gay marriage is now recognized in Washington.

Earlier this week British newspaper the Guardian interviewed NOM and Brown said the anti-gay group would never go away - even if same-sex marriage is recognized throughout all 50 states.

"We're not going away," he said. "We've been hearing about our demise for the last 15 years. It hasn't happened, and it's not going to happen, even if the [US supreme] court is to do the unthinkable in an attempt to redefine marriage and the law."