SKYY Vodka Raises a 'Toast To Marriage' Equality

As all eyes turn to the US Supreme Court and its expected decision this summer on the freedom to marry, SKYY� Vodka, the California-born brand known for innovation, is renewing its support of its Toast To Marriage campaign in partnership with Freedom to Marry, the national organization dedicated to winning marriage nationwide. In the final months leading up to the ruling in June, SKYY is expanding its partnership with Freedom to Marry, which began in 2014, to confidently and loudly advocate marriage for all.

SKYY Vodka's progressive spirit underscores their commitment to social justice by using their resources and voice to make a positive impact on causes important to their employees and consumers. For a vodka brand born in San Francisco, one of the pioneering homes of today's progressive LGBT movement, the right for all people to raise a toast to marriage is paramount.

Continuing into its second year, the Toast To Marriage campaign will act as a drumbeat of positive support and momentum leading up to the Supreme Court decision. By using a combination of events, social media, digital support and influencer outreach, SKYY will not only demonstrate the brand's advocacy for positive change but also, more importantly, create a platform that enables individuals to do the same.

"SKYY's commitment to Toast To Marriage has evolved substantially since last year," says Umberto Luchini, VP Marketing at Campari America. "Though we have supported the LGBT community for decades, we increased our participation in this important conversation last year. This year we are working hard to accelerate and amplify that discussion leading up to this key decision. Thanks to the hard work of Freedom to Marry, a majority of people in the US now favor marriage for same-sex couples. With our commitment to social betterment for all, SKYY is in a unique position to make a positive impact. It's imperative that we keep our voices strong and momentum building."

"We know that the more Americans talk about gay families and why marriage matters, the more our national majority for marriage continues to grow in every part of the country," said Evan Wolfson, president of Freedom to Marry. "Through partnerships like the SKYY Vodka 'Toast to Marriage' campaign, Freedom to Marry aims to continue sparking conversations in states where marriage discrimination persists, highlighting that unfairness and propelling us towards victory for the freedom to marry nationwide."

From April through the end of June, SKYY will sponsor a variety of high-profile events with Freedom to Marry's national campaign director, Marc Solomon, who will be promoting his highly-acclaimed book, "Winning Marriage," in major cities around the country. In addition, SKYY and Freedom to Marry will host private dinners to connect a diverse range of marriage supporters, including political advocates, brand executives, creative professionals, and digital influencers. The events will be held in six key cities - New York City, Dallas, Austin, Detroit, New Orleans and Washington DC.

Stay up to date with the Toast To Marriage campaign at www.toasttomarriage.com. Learn more about Freedom to Marry at www.freedomtomarry.org.

This story is part of our special report: "Courting Equality". Want to read more? Here's the full list.