Celebrating Earth Day with Kiehl's Since 1851

In honor of Earth Day and the brand's commitment to the environment, Kiehl's Since 1851 will donate $50,000 to Recycle Across America, the not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion around recycling, stimulate the environmental economy and expedite progress. These funds will be used to create 65,000 standardized recycling labels for 650 K-12 schools in the United States.

The funds will be raised from Kiehl's Limited Edition Creamy Eye Treatment with Avocado, featuring art by friends of Kiehl's Nikki Reed, Gabrielle Reece & Laird Hamilton. 100 percent of net profits, up to $50,000, from this eighth Earth Day campaign will benefit Recycle Across America. To date, Kiehl's has raised $300,000 for the non-profit, supplying recycling labels to 4,500 schools, including school districts in San Diego, Houston, Scottsdale and Culver City.

"We've been working with Recycle Across America since 2012. Their mission to introduce solutions that make recycling more simple, comprehensive and effective in the United States is perfectly aligned with our values," says Chris Salgardo, President, Kiehl's USA. Through our Recycle & Be Rewarded program, Kiehl's has collected 3,000,000 empty Kiehl's bottles from our shoppers and recycled them on their behalf. We hope to reach the 3,500,000 mark this year!"

"We couldn't be more excited to partner with Kiehl's for the fourth year," says Mitch Hedlund, Executive Director, Recycle Across America. "They have not only believed in the critical mission to help people begin to recycle right wherever they are, but they are helping millions of students learn to recycle right by donating hundreds of thousands of labels to K-12 schools. This generosity equals real and measurable ongoing environmental progress, and we couldn't do it without brand leaders like Kiehl's and caring celebrities like Nikki and Gabby who step up and speak out on behalf of nonprofit solutions."

The Limited Edition Creamy Eye Treatment with Avocado series features Earth-inspired designs by socially conscious influencers Nikki Reed, Gabrielle Reece & Laird Hamilton. The labels were created by the multi-disciplinary design boutique ilovedust, whose illustrations have appeared in the New Yorker, Wired, Billboard and Fortune magazine.