Kiehl's Launches Beard Grooming Oil

Men are taking more interest and greater care in the hair on their heads, but they often forget that the hair on their faces - and the skin underneath - needs attention, too. After all, there's more to beard maintenance than the occasional trim. Whether a man has a light scruff or a full-grown beard, he wants that hair to be soft and smooth, not wiry and coarse. However, men haven't yet found the solutions to their beard concerns: Beard-related searches now account for 42 percent of the top 12 men's grooming Google search terms.

To fill this need, Kiehl's Since 1851 has introduced Nourishing Beard Grooming Oil, a lightweight, aromatic formula that conditions hair to make it touchably smoother and softer while calming dry skin underneath. The one-two punch of Pracaxi oil and salicylic acid makes Nourishing Beard Grooming Oil a skincare must for men with facial hair by coating unruly hairs and exfoliating the skin underneath, leaving behind a non-greasy, clean feel.

Most men don't realize that facial hair draws moisture from their skin into the follicle, which can lead to itchy, flaky skin. That's why it's important to massage the woodsy, lightweight formula upward into the beard to ensure that it reaches the skin underneath. The oils selected for Nourishing Beard Grooming Oil are denser so that they not only coat the beard, but "wick" down the hair to reach and care for the often neglected skin below, something a moisturizer used over a beard can't do.

Kiehl's chemists also used a powerful yet gentle skin exfoliator, salicylic acid, which reaches the skin underneath the beard and loosens scaly buildup - making having a beard a more comfortable experience. For optimal results, use Nourishing Beard Grooming Oil post-shower when pores are most open for easy absorption of the formula's oils.