Dapper Boi Launches Second Run of Gender-Neutral Blue Jeans

A little over a year after they launched their first run of slim-straight, gender-neutral Dapper Boi jeans, co-founders Charisse and Vicky Pasche are back with their second run of masculine-looking blue jeans made to fit a woman's body. And for every pair of jeans sold in this latest campaign, they'll donate $4.99 to families of the Orlando victims.

"We are now�just about sold out of the first production of jeans.�People are�genuinely loving them, and have already ordered their second and even third pairs of this same style and�wash," said Charisse Pasche.�"But without cash flow to invest in�additional productions or products we've decided to change our�business model�completely.

In order to build some traction, test the market and produce our collections faster,�we've decided to�turn to crowdsourcing through our own website, launching a product every month for 3 weeks, at wholesale pricing."

Last year, the two raised over�$26,000 through Kickstarter, which allowed them to take their first run of slim-straight jeans into�production. Now, they're back with a plan to design and fund new styles of jeans each month -- but only if the interest is there. You can get these new jeans for only $69 wholesale, and will receive them in 6-8 weeks -- provided they meet their funding goal in that time. (If not, you'll receive a full refund.)

"We are in the business of making people feel good in the skin that they are in," said Vicky Pasche. "We also are super passionate about gender-neutral fashion and know it is only a matter of time before this niche is offered in mainstream retail.�Our whole goal is to get these jeans into mainstream department stores like Macy's. We'd like to be the pioneer to take us there, but we can't just show them one pair or one wash. So we're starting with wholesale, making what customers order, and then moving on to the next product, until we're able to build up a whole collection."

Charisse Pasche said what they'd really like to focus on is repeat customers, who tend to give great reviews and testimonials. People seem genuinely excited to see Dapper Boi's second pair of jeans -- a lighter pair with a different wash -- and tell her they can't get them fast enough.

"What I like about this pair in particular is that it's more accessible," said Charisse Pasche. "We did a photo shoot, and it was so interesting to see two girls with different body types wearing the jeans: one who was androgynous, and one who was femme."

Vicky Pasche said that the photo shoot allows people to see the jeans on a wide range of body types, from a plus-sized model to a masculine woman, from a femme woman to a man. The online experience makes some people hesitant to order; seeing how the jeans look on people makes the user experience more friendly.

This new campaign, which has just been extended until August 1, has attracted a lot of repeat customers; 95 percent of their current backers have already purchased Dapper Boi jeans in the past. Ideally, the Pasches would like to roll out a new product every month and launch it for a three-week selling period, trying different fabrics and designs, and developing other styles of jeans, from joggers to relaxed to skinny fit.

"We already have a sneak peek product ready to go for August: a button-up shirt with some really cool features, like a hidden snap to keep it from bubbling up in the chest area," said Vicky Pasche. "Little things like that in the design just make it fit more comfortable. Women who are presenting more masculine shop in the men's department, but those clothes are not made for women's hips; they button up to the belly and no further. But this design allows you to actually close the shirt now, it has bow-tie detailing; it's pretty slick."

The Dapper Boi team wants to put the power in the hands of their customers, to tell them what they like, what they don't like, and what they'd like to see more of, so they can create a collection that's accessible to everyone.

The women feel like the time is right to look at fashion outside the gender binary, witch Charisse Pasche saying, "I think we're on the brink of something really big. People are on the fence with androgynous fashion, but you don't have to be part of the LGBT community to wear it. We're a niche, but we don't want to be exclusive; we want to be as inclusive as possible. These are for all men and women; the number one thing we want is for people to look and feel good in our jeans."

And you'll feel good just hearing about their generous effort to help the families of the victims of the Orlando Pulse nightclub shooting. Dapper Boi will donate $4.99 from each pair of jeans sold in this campaign to the Orlando families.

"We're a start-up and we have jobs on the side, but we want to do anything we can to help," said Vicky Pasche. "We were devastated by this horrific tragedy, and want to help with our first campaign."