May 26, 2017

Black AIDS Institute Launches '30 Days of HIV' Campaign

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Black AIDS Institute (BAI), the U.S.'s only national think tank focused on HIV impact in Black communities, has announced "30 Days Of HIV," a national, digital, community campaign to raise awareness, educate and mobilize around the ongoing HIV/AIDS crisis in Black communities across America.

"Even though it is not in the news as much as it was a few years ago, HIV/AIDS is an ongoing, and in among some sectors of the Black community, a tragically growing crisis," said Phill Wilson, President and CEO of�Black AIDS Institute.�"Black gay and bisexual men in the United States have a 50 percent lifetime HIV infection rate. Black women still represent 61 percent of the new HIV infections among women."

Launching on May 27 through�National HIV Testing Day�(June 27), this campaign has three core elements: An�Online Community Calendar�to promote HIV and health-related events serving Black communities; an Instagram storytelling series titled�In The Life, featuring community-sourced life experiences of Black, gay/bi/trans men; and lastly,�Daily Actions�-- once a day call to action to mobilize Black communities and those who serve them.

  • Online Community Calendar: This national resource will promote HIV and health events serving Black communities, taking place all over the country during May 27-June 27, 2017. These events will also be promoted daily via the Black AIDS Institute's social media channels. To learn event selection criteria and submit an event, please visit https://www.blackaids.org/online-community-calendar

  • In The Life: An Instagram series featuring life experiences of Black gay/same gender loving and bisexual men and self-identified trans men. From May 27-June 27, a story a day aims to defy stereotypes surrounding men of color by sharing their lives in their own words. Submit your story by May 27 and get featured! To learn participant criteria and how to submit your story, please visit https://www.blackaids.org/in-the-life

  • Daily Actions: To motivate and mobilize Black communities around the country, BAI will post a daily call to action on social media. Starting May 27, these actions are intended to create ideas of how to make a difference and generate conversation. Take action, share what you are doing and send us comments via social media. For more information, please visit https://www.blackaids.org/daily-call-to-action

    "Our house is still on fire and we don't seem to notice," said Wilson. "30 Days of HIV is designed to spotlight the problem, but more importantly, what we are and what we can do, if we focus on this problem."

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