November 30, 2017
On WAD, (RED) Raises $500M for Global Fund
READ TIME: 4 MIN.
Ahead of World AIDS Day 2017, (RED) -- the AIDS organization founded by Bono and Bobby Shriver -- announces it has delivered a total of $500 million to the Global Fund, to fund HIV/AIDS programs in sub-Saharan Africa. Since (RED)'s founding in 2006, the money raised through special events and campaigns led by more than 100 private sector partners, supporters and creative collaborators has benefited the lives of 110 million people through treatment, prevention, testing, counseling and care services.
"Half a billion dollars to prevent and treat AIDS -- now that's a reason to punch the sky," said Bono, co-founder of (RED). "When Bobby Shriver and I started (RED) just over a decade ago we had big goals, but even our big heads couldn't have dreamed up a number like that. This achievement belongs to the (RED) companies and consumers who have supported (RED) and raised a load of money and a load of awareness about AIDS, which is more the point because our experience is if there isn't heat and excitement around an issue, big government budgets get cut and people die."
(RED) is fortunate to have had the transformational support of the Bill & Melinda Gates Foundation, which has generously provided matching funds for key campaigns to multiply the impact of individual and corporate donations. For the third year in a row, the Gates Foundation will be matching every dollar raised for (RED)'s SHOPATHON, up to $15 million.
For the third year running, Jimmy Kimmel generously donated his show to support (RED)'s Shopathon. Bono, Ashton Kutcher, Bryan Cranston, Kristen Bell, DJ Khaled and appeared on the November 28th show packed with live music, interviews and irreverent holiday shopping fun to fight AIDS.
"I am honored and excited to host our Third Annual (RED) special again this year to continue the fight to end AIDS with help from some of the shiniest stars in the world," said Jimmy Kimmel.
Bringing further heat to the AIDS fight, (RED) is once again teaming-up with fundraising platform Omaze, to offer fans chances to win extraordinary experiences with their favorite stars, for as little as a $10 donation. Winnable (SHOPATHON)RED experiences on Omaze.com/RED include:
(RED) and Amazon have teamed-up for special holiday shopping offering brilliant (RED) products that raise money for the Global Fund to fight AIDS. Shoppers can choose from more than 150 (RED) products including fashion, cosmetics, kitchen goods, tech and more at Amazon.com/RED or via the Amazon App.
Sharing smart ways to shop and give back, stars including Neil Patrick Harris, Tyra Banks, DJ Khaled, Ricardo Kaka, Allison Williams, Javier Mu�oz, Jay Ellis, and Yvonne Orji highlight their favorite (RED) products to give -- and get -- on Amazon.com/RED.
As the Official Payment Provider of (SHOPATHON) RED, long-standing (RED) partner Bank of America is making every dollar spent go even further. For every dollar spent on Amazon.com/RED from November 20 until December 31, Bank of America will donate 30 cents -- the daily cost of life-saving HIV/AIDS medication in sub-Saharan Africa -- up to $1.5 million.
