'It's the Crème Egg Golden Goobilee!' ad Source: Cadbury / YouTube

Watch: Cadbury Celebrates Creme Eggs With LGBTQ Inclusive New Ad

Kevin Schattenkirk READ TIME: 1 MIN.

Cadbury has released a fun – and LGBTQ-inclusive – advertisement for their Cr�me Eggs, The Independent reports.

Celebrating five decades with "It's the Cr�me Egg Golden Goobilee!," the nearly one-minute, over-the-top ad highlights different types of people: "lickers" who scoop the goopy filling out of the chocolate shell with their tongues; "bakers" using the eggs for other cooking endeavors; those connoisseurs known as "eggsperts"; "dippers" with a row of egg dishes to behold; and "discrEATers" who enjoy the eggs in private.

The ad then spotlights "sharers" with a gay couple holding hands, spinning in a circle on a rooftop. One has the egg between his lips while the other leans in to take a bite. The narrator says, "sharers? Yeah, we are down with that!"

As the Independent notes, LGBTQ-inclusive ads have emerged in different campaigns around the world in recent years. A Doritos Mexico ad featured a father accepting his gay son's new relationship and embracing him and his boyfriend, while the focus of an ad by British company Argos featured a same-sex Black couple having a family dinner – the latter of which was defended by the company after receiving homophobic and racist responses from the public.

Watch Cadbury's "It's the Cr�me Egg Golden Goobilee!":


by Kevin Schattenkirk

Kevin Schattenkirk is an ethnomusicologist and pop music aficionado.

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