March 29, 2021
Nike Sees Red After MSCHF & Lil Nas X Drop Satan Shoe with Human Blood
READ TIME: 1 MIN.
Lil Nas X is stepping out to collaborate with New York-based art collective MSCHF, and footwear powerhouse Nike is seeing red. The out singer and rapper is launching limited-edition satan shoes – unofficially modified Nike Air Max 97s that feature a pentagram, inverted cross and a drop of human blood.
Nike released a statement to CNN, declaring, "We do not have a relationship with Lil Nas or MSCHF. Nike did not design or release these shoes and we do not endorse them."
Only 666 pairs of shoes were manufactured and will be sold for the biblical price of $1,018, referencing Luke 10:18, which reads, "I saw Satan fall like lightning from heaven."
Lil Nas spun the controversy into a promotional opportunity, releasing a new YouTube video to his 12.1 million subscribers titled "Lil Nas X Apologizes for Satan Shoe," only to show several seconds of the singer posing with the shoe followed by a quick cut to his latest music video, "Montero (Call Me By Your Name)."