How Amuse is Leveling Up California's Weed Delivery Service

Home delivery for almost any product has boomed in the past year, but it's still relatively new in the world of recreational cannabis. California's Amuse, however, is making weed delivery the ultimate in easy access.

The company launched in summer 2020, and today, serves Los Angeles County (from Long Beach to the Valley), San Francisco and Oakland, among others. Its statewide expansion plans are in motion, intending to serve nearly all of California by the end of 2021.

Amuse's rollout already has proven wildly successful, thanks to its three-pronged approach to serving California's THC-cannabis consumers. The keys to the kingdom include offering the best prices and selection, fulfilling orders accurately and on time, and ensuring customers receive a reliable overall experience.

Behind the company is a devoted team that adheres to California's extensive recreational marijuana regulations, along with quality control and a savvy business model that builds loyalty among drivers, fulfillment managers, and especially customers.

(Scroll down for an exclusive EDGE discount code!)

On Time, Every Time
Weed and punctuality often are considered comically disparate. So, Amuse stands out among competitors by being on time, every time.

"When consumers place an order with Amuse, we want to ensure they know exactly how long it's going to take," says Amuse Co-Founder Alex Becker. "The customer picks a delivery window when checking out in our system, and we're not going to show a time frame that's unachievable. We strive for a perfect delivery rate."

Considering the novelty of the recreational-weed market for many Americans, Amuse also prioritizes consumer education about its thousands of products, whether they're new to specific merchandise or to weed in general.

Drivers Are Co-Owners
"With over 150 Amuse delivery drivers, our drivers are the face of the business, and extremely important for creating a system that ensures quality through and through," says Becker.

Amuse's equity program for drivers is an industry disruptor, granting them a stake in the company in exchange for their dedication in a competitive market. "Our drivers are also co-owners of Amuse, and it really drives another level of commitment from them."

Currently, Amuse sells exclusively California-grown and -manufactured goods, adhering to state laws that support the local market. The company sells marijuana with THC exclusively since CBD and THC-free hemp products are already widely available.

A vital part of the business from the outset was ensuring that an ordered product is never sold out, so each order is packed immediately and safely stored until it's due for delivery (within a week, maximum).

In other news, the company is setting up a VIP customer-loyalty program, expanding its blog with weed news and culture stories, and will eventually roll out to other legal-weed states.

"California is the most robust cannabis market in the world," Becker says. "We have a fantastic team, and our goal is to offer the best experience that's friendly, educational, and beautiful."

Californians interested in trying out Amuse can enjoy a 30% discount on their first order using promo code "EDGE30," valid through 2021.