Watch: Male Couple Munch Toast in Ad; One Million Moms Melts Down

One Million Moms – the numerically-misnamed appendage of Southern Poverty Law Center-designated hate group the American Family Association – is heated over an ad for dating site eharmony that shows two guys eating toast.

The ad is part of a campaign that the site's Australian branch is currently running, titled "Here for Real Love," noted Comic Sands. But the leader of the American evangelical group, Monica Cole, took exception to the ad's depiction of two cozily committed fellows, who are shown, as Cole pointed out in an email blast, "hugging, feeding each other, and wiping the other one's mouth."

It wasn't just the overt display of playful affection that left the group clutching its pearls. It was also the very fact that a dating site – which, after all, markets to people looking for connection, romantic companionship, and love – would dare to represent a happy moment featuring members of the non-heterosexual share of its consumer base.

"By promoting same sex relationships, eharmony wants to make it clear where they stand on this controversial topic instead of remaining neutral in the culture war," the email blast fumed.

In an online petition the group urged eharmony to "stick to promoting your website," rather than...promoting their website to potential customers who happen to be LGBTQ+? Maybe?

"There is concern about the way this advertisement is pushing the LGBTQ agenda," the email blast fretted (when will the gays stop looking for love and happiness like everyone else?), "but an even greater concern is that the commercial is airing when children are likely watching television." And gawking at ads for dating sites.

The overall message seemed to be that the group was suggesting that eharmony should stay in a heterosexual lane and forsake advertising to a significant and profitable portion of the market.

This is hardly the first time the group has blasted companies for following the basic tenets of capitalism. Just over a year ago the Moms all but cracked up over a Cadbury Creme Egg ad that showed two men feasting on the seasonal chocolate treat while holding hands and ecstatically spinning around in a romantic rooftop setting.

An email sent out about the ad seethed: "If you look forward to having your annual Cadbury Creme Egg each Easter season, you might not like how the company celebrates the risen Savior." Or sells sweets to sexual and gender minorities.

More recently the group got its tinsel in a twist over a Sephora holiday ad showing a male couple swapping the gift of love with a Yuletide snog.

Watch the eharmony Australia ad for yourself (below), but be warned – it's so, so NSFW. For one thing, that toast is sinfully slathered in...peanut butter!