Watch: 'One Million Moms' Busts Ballsy's Balls over Ball Trimmer Advert

Self-appointed watchdogs of public morals and numerically exaggerated group One Million Moms (an appendage of Southern Poverty Law Center-designated hate group the American Family Association that falls short of having 1 million members by about 970,000) have gone after a hair trimmer company, Ballsy, for its "graphic" commercial.

Ballsy's ads have been online since the start of the year. A typical ad shows nothing unusual in the way of bare skin – less than you might see at a swimming pool – but the frank, if euphemism-filled, manner in which the female presenter addresses the subject matter has the Moms clutching their pearls.

"Guys, we need to talk about your hairy balls," a woman with a British accent announces in one of the company's ads. Unflustered by the subject, she guides viewers through shirtless scientists to a lineup of men attempting to deal with personal grooming issues.

"Here at Ballsy we know how hard it can be to keep those furry friends trimmed up right," the presenter narrates. "You can try the Tripod," she notes, as one man crouches awkwardly. "The Dancing Crane," she continues, as another man props a leg on a bathroom washbasin and plies an electric razor while grunting in pain. "Or... whatever that is," she adds, as a third bathrobe-clad man tries to mount a pommel horse to which an electric razor has been attached.

Then the presenter introduces the product that will make it all so much easier: "The B2 trimmer. It has a unique vertical design that easily gets between your cracks." The presenter, taking up a station in front of a posing stage where a young man clad in mid-thigh length boxers holds the device, adds: "And ball-safe blades to prevent cuts."

A whittled-down 30-second version of the ad uses some of the same footage, and focuses more on the products themselves, showing off the trimmer's "two easy-change heads, so you can trim your balls – or your body – without getting ball smell everywhere."

A shorter 15-second version streamlines the message even more: "Ouch!" versus "No ouch."

The ads communicate the product's selling points with snappy contemporary humor, and without adding a layer of shame or embarrassment.

But it's all a balls-out bridge too far for the Moms.

"This commercial is entirely too specific and graphic for television," the group declared on its website. "The details are over the top when simply mentioning 'private parts' would have sufficed" (but would've been far less memorable and interesting to the product's target audience – always a key component to successful advertising in a capitalist society).

Without much ado, the Moms swiftly went straight to the talking point that censorious groups unfailingly resort to: The kids.

"Can you imagine what goes through a child's mind when viewing these ads?" the Moms demanded. "And we all know that children repeat what they hear. Ballsy should be ashamed!"

It's a hair's breadth away from One Million Moms' usual complaints, which tend to center on gay men being acknowledged by advertisers or popular media. Recently, the group called for a boycott of the latest Thor film, calling its barely-there LGBTQ+ content "blatant," and before that, the group melted down over an eharmony ad that showed two happy guys sharing a single slice of toast.

Watch the longer version of the Ballsy ad below.