Gay Twitter's 'I Hate Halloween' Posts Draw on 'Brat,' Queer Movies, and Other Culture Beats

Halloween is almost here, and social media is flooded with "I Hate Halloween" posts that draw inspiration from everything from a new Andrew Garfield and Florence Pugh film to Charli xcx's "Brat," NBC News observed.

"Ahead of the actual holiday, hundreds of people on X are showing off their niche costumes inspired by pop culture and partaking in what's been deemed the 'I Hate Gay Halloween' meme," the writeup noted.

NBC News went on to explain that the trend consists of "posts [that] all begin with the text, 'I hate gay Halloween, what do you mean you're dressed as,' with a description of the costume."

"Typically," NBC News added, "people are dressed up in an 'obscure costume that would most likely only land with another gay person,' according to meme database Know Your Meme."

Gay Twitter has taken to the trend with abandon, tossing out clever posts that riff on "the tennis ball POV from 'Challengers'," influencer Cosmo Queen of Melrose, and "the Olympic pole vaulter that bumped the pole with his bulge," among many, many other moments, motifs, and cultural touchstones that have gone viral.

As EDGE noted in a previous article, "Whether referencing a classic camp horror film, or embodying a deeply niche meme, we own the moment. 'I hate gay Halloween' tweets are both hilarious and serve as potential costume ideas."

"Arriving at the club as the churro from 'Challengers' has got to be step one to becoming a beloved patron at your local gay club," the earlier article added, "and dressing up as Paul Mescal's Sweetgreen product placement paparazzi ad, complete with short-shorts and the wired-earphones, is a new level of icon behavior."

Have a look at what else Gay Twitter has come up with to hate (and love) this Halloween.