February 18, 2009
Massachusetts Launches LGBT Travel Microsite
Megan Smith READ TIME: 1 MIN.
The Massachusetts Office of Travel and Tourism has announced the launch of a new microsite dedicated to attracting gay, lesbian, bisexual and transgender (LGBT) leisure travelers to the state. The site was launched to attract and welcome incoming visitation from the LGBT market segment and is a continued affirmation that Massachusetts is a welcoming travel destination to everyone.
"Massachusetts is open and welcoming to all visitors and the acceptance of same-sex marriage is ample proof," said Betsy Wall, executive director of The Massachusetts Office of Travel and Tourism. "In 2004, Massachusetts was the first state to legalize same-sex marriage and is currently one of only two states to extend marriage privileges to same-sex couples. Marriage information is available on the site, as well as extensive information on events and activities, destinations and travel information that may interest the LGBT traveler."
According to Community Marketing, Inc. (a San Francisco LGBT market research firm), $70 billion was spent in the U.S. by LGBT travelers.
For more information about the new microsite visit www.massvacation.com/rainbow.
Megan is the Assistant Travel Editor for EDGE Publications. Based in Australia, she has been published in gay and lesbian publications in both America and Australia, and she has been on assignment as a travel-writer for Let's Go travel guides in Australia, New Zealand and Hawaii.
