Virgin Vacations pairs with 'HIP' hotels

Virgin Vacations, a leading travel operator to the UK, Europe and South Africa now includes HIP Hotels in its distinguished brand to offer deluxe affordable and personalized escapes to London and beyond. These two iconic brands are a perfect match to define a new chapter in globe trekking.

With a reputation as an innovator in travel, Virgin seeks the chicest of boutique properties with HIP Hotels - a collection of Highly Individualized Places (HIP) - for their design, architecture, and style all unique to their setting. Both distinguished brands unite to offer air and hotel packages running the gamut from the best in affordable luxury to extravagant escapades. Completing the package is private round-trip airport transfers.

"Virgin Vacations and HIP Hotels is a partnership that just makes sense. We've always been about the individual, doing it differently and doing it better. And that's what we've made sure our travel experiences look like," says Nigel Osborne, President, Virgin Vacations. To people with a passion for life and discovery, Virgin Vacations is a company you can trust to make your travel memorable, all offered in US dollar rates. At the ready are dedicated travel gurus who know the HIP hotels at every destination and will breathe life into your experience.

World capitals never take a back seat to exotic destinations and Rome, London and Paris are calling. Take a break and turn your daydreaming into a physical existence, shake out of your daily stupor, and flee from your daily doldrums to find such extraordinary accommodations at HIP Hotels.

Virgin has added three London hotels - ranging from uber trendy to groovy grand. Designed by Philippe Stark, The Sanderson is the perfect urban retreat offering a chic yet funky sophistication and great people watching.

At One Aldywch, one of the most important Edwardian buildings in London, the piped in music to the pool will help you get your morning laps in with an underwater groove.

The Metropolitan reigns supreme on Park Lane with stunning views and some of the city's best sushi at Nobu, all within a short walk from the glamorous neighborhood of Knightsbridge.

London packages begin at $799 per person for three nights, based on double occupancy, and clients can add on additional nights to build perfect HIP Hotels and Virgin Vacations packages.