December 3, 2010
Dita Von Teese Teams With Cointreau For Chic Cocktail Coffret
Robert Doyle READ TIME: 3 MIN.
New York, NY (November 2010) - Addressing the desires of stylish women and cocktail connoisseurs alike, Cointreau and Dita Von Teese have created yet another elegant fashion artifact - "My Private Cointreau Coffret".
Dita Von Teese's coffret and boudoir creation is an elegant "jewel" of a box that gently cradles the iconic Cointreau bottle, two long-stemmed cocktail glasses and a vivid pink-tone cobbler shaker.
The Cointreau Coffret conjures up images of a sophisticated yet intimate Parisian salon, with its glamorous pearlescent pink tones, soft silken fabrics, concealed side door and small golden key - all perfectly coordinated to store one's most intimate treasures and keepsakes. The Cointreau Coffret is a personalized statement of Dita Von Teese's private world, and blends modernity with a whisper of 1950's retro glamour. It features tools of the bar in high-style chic, for women of all walks, to mix fashionable cocktails in the privacy of their own realm.
Renowned worldwide for her astounding performances featuring her elaborate signature props and opulent costumes, Dita Von Teese is the international queen of Burlesque and a muse to fashion designers worldwide. With the ability to bring pin-up imagery to life, Dita allows admirers to relive the golden age of femme fatales and glamour girls, while gracing the pages of fashion magazines and starring in events held around the world.
"I love to stir a flare of controversy within the timeless allure of elegance," says Dita Von Teese "and my private Cointreau Coffret is a romantic and feminine portrayal of these engaging traits coming together - infusing a touch of mystery into the art of cocktail creation. In designing the Cointreau Coffret, I devoted my attention to perfecting the most intricate details, and the resulting "objet d'art" reflects my own personal style and passion for evening enchantment."
"The Cointreau Coffret is ideally suited for enjoyment within the mood of the boudoir," says Von Teese, "and provides savvy women around the world with the luxury to enhance splendid moments with Cointreau cocktails."
The partnership between Dita Von Teese and Cointreau has been incredibly successful and prolific over the past two years, due undoubtedly to the fact that Cointreau and Ms. Von Teese share the same outlook on femininity and what makes a woman feel sensual and empowered.
Dita Von Teese displays a certain irreverence, spiritedness and je-ne-sais-quoi that exemplify Cointreau's "Be Cointreauversial" brand mantra. The paradoxes inherent in Cointreau: a soft edge that clouds upon contact with ice; a delicate taste that explodes in the mouth, followed by a well-tempered tone also reflect a spirit with "Cointreauversial" character.
Established over 160 years ago in Angers, France Cointreau is one of the world's most famous crystal clear spirits. Cointreau's distinctive amber square-shaped bottle is a global icon, and its subtle taste is a perfect balance of bitter and sweet orange peels grown and meticulously selected for their quality.
An essential ingredient in the Cosmopolitan and other top shelf cocktails, such as the Sidecar and Cointreaupolitan, it is best known as being a key ingredient in the most popular cocktail in the US - the Original Margarita. In 1948, socialite Margarita Sames combined Cointreau, tequila and lime to create the original margarita. Its versatility, defined by its capacity to combine the richness of its flavors and aroma, make it a perfect choice neat or on ice.
Today, more than 13 million Cointreau bottles are sold worldwide and Cointreau remains the authentic choice of many top bartenders in the smartest and most fashionable bars.
The Cointreau Coffret will undoubtedly find its way to be among a woman's most original and private possession for celebrating special moments. Its functions are many, including use as a keep-sake box for jewellery and mementos; a compartment for cosmetics and perfume; or quite simply as a special place to tuck away secrets.
The perfect combination of mystery and sensuality, the Cointreau Coffret will be a welcome addition to boudoirs of women across cultures. It is, quite simply, an object of dreams and desires.
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The Cocktail Coffret retails for $299.
Consumers can visit www.facebook.com/cointreau
Long-term New Yorkers, Mark and Robert have also lived in San Francisco, Boston, Provincetown, D.C., Miami Beach and the south of France. The recipient of fellowships at MacDowell, Yaddo, and Blue Mountain Center, Mark is a PhD in American history and literature, as well as the author of the novels Wolfchild and My Hawaiian Penthouse. Robert is the producer of the documentary We Are All Children of God. Their work has appeared in numerous publications, as well as at : www.mrny.com.
