August 29, 2012
Mario Lopez Launches Second Underwear Collection
Mark Thompson READ TIME: 2 MIN.
RatedM by Mario Lopez is a line of premium men's underwear and bodywear that launched December 2011. The brand features three distinct collections (Elementary/Play/Atelier) that take guys from the bedroom to the boardroom and everything in between.
Men have been raving about the amazing comfort and flattering fit of RatedM's products. In fact, the line has been so successful, its resulted in the creation of Mario's second underwear brand MaLo. MaLo, which is now available at select Targets, will be launching at 810 Kmart locations nationwide on September 2, 2012.
The MaLo collection of men's underwear and tees is geared towards a more fashion-forward, value-conscious customer. The line is simple, sophisticated and a little mischievous while focusing on fit, comfort, and style.
With fabric and quality crucial components of the underwear line, all MaLo merchandise is made from 95 percent cotton and five percent spandex - just enough to offer an exceptional fit and long-lasting comfort.
The collection features briefs, boxer briefs and crew neck tee shirts all currently available at Target in two-pack varieties.
Kmart will feature three-packs of the briefs and boxer briefs (which come in great fashion colors) and two-pack varieties. Prices for MaLo range from $12.99-$14.99.
Lopez's intent with MaLo was to create a line that proved quality and comfort could be made affordable and achievable without sacrificing style.
Try a pair - or two or three - and show Mario if he and his team succeeded.
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A long-term New Yorker and a member of New York Travel Writers Association, Mark Thompson has also lived in San Francisco, Boston, Provincetown, D.C., Miami Beach and the south of France. The author of the novels WOLFCHILD and MY HAWAIIAN PENTHOUSE, he has a PhD in American Studies and is the recipient of fellowships at MacDowell, Yaddo, and Blue Mountain Center. His work has appeared in numerous publications.
