September 30, 2012
2(x)ist Menswear Helps Fight Breast Cancer
Mark Thompson READ TIME: 1 MIN.
Usually women band together to support the fight against breast cancer, but this year, the men's fashion brand, 2(x)ist, wants to change things up a bit.
Throughout the month of October, 2(x)ist will donate 15 percent of its total product sales from the TOUCH collection to the Dr. Susan Love Research Foundation. The Foundation works to eradicate breast cancer and improve the quality of life for women through innovative research, advocacy and education.
Although mostly women are the victims of breast cancer, 2(x)ist Creative Director Jason Scarlatti says everyone should recognize that husbands, fathers, and sons are also deeply affected when women in their lives contract this illness.
Scarlatti adds many women do the clothes shopping for men. "This is also a way for us to give back," he notes.
Founded in 1991, 2(x)ist has become an iconic brand known for its underwear, swimwear, apparel and accessories for the fashion-forward and confident man.
The No-Show Trunk and Brief from the TOUCH collection in Navy/Pink Hibiscus will be the 2(x)ist special product for this cause.
Prices range from $24-$28 and all items are available at www.2(x)ist.com
A long-term New Yorker and a member of New York Travel Writers Association, Mark Thompson has also lived in San Francisco, Boston, Provincetown, D.C., Miami Beach and the south of France. The author of the novels WOLFCHILD and MY HAWAIIAN PENTHOUSE, he has a PhD in American Studies and is the recipient of fellowships at MacDowell, Yaddo, and Blue Mountain Center. His work has appeared in numerous publications.
